About Gemmwell

Welcome to Gemmwell. Launched Summer 2021, we're on a mission to help women shop smarter when it comes to managing their wellbeing. We believe that everyone deserves to feel good, inside & out.

These days, women have a wider selection of wellness products than ever before. That’s powerful progress, but why do so many of us still feel blah? 

Gemmwell does the hard work for you by curating the best products in every category you can think of. Whether you're looking to overhaul your health or target a specific symptom, we're here to match you to the right solutions so you can be your best self. 

I'm Ellen, a 33 year old living in NYC and the founder of Gemmwell. I used to struggle with managing my wellbeing and finding solutions that checked all my boxes.

While shopping online for clothing and makeup was a great experience, buying wellness products felt like a never-ending maze. Gemmwell makes managing your wellbeing feel less like a chore with our highly vetted curated selection and recs you can trust.